WooCommerce vs Shopify


WooCommerce and Shopify are the most used eCommerce platforms. Setting up an e-commerce store might make it challenging to decide which one is better. It all depends upon the requirements of the user. Both WooCommerce and Shopify have their benefits. Selecting a relevant eCommerce platform is very much challenging and tricky. In this tutorial, Let’s discuss which platform is better: WooCommerce or Shopify? So read on the full tutorial to know more about WooCommerce vs Shopify.

Statistical analysis of usage of eCommerce platforms

According to statistics, it is shown that WooCommerce usage is more. But it all depends upon the requirements of the users.

What is WooCommerce?

WooCommerce is a free eCommerce plugin of WordPress. Its specially designed for online stores. After installing it, your WordPress website transforms into an online store. WooCommerce is an open-source eCommerce software that assists you in customizing every aspect of your store and help in building custom extensions. to know more about WooCommerce follow our blog what is WooCommerce

What is Shopify?

Shopify is a kind of subscription to a service that lets you create your shopping cart to sell the goods as well as services. This platform helps in creating an online store, accepting the payment, and handling all the inventory from a single online platform. It requires technical knowledge. Shopify also offers you a free, limited trial, and its monthly subscription rates are $29 per month.

Table of Contents

  1. Pros and Cons- WooCommerce & Shopify
  2. Features of WooCommerce & Shopify
  3. Cost Comparison
  4. Scalability
  5. Ease of Use
  6. SEO feature
  7. Security
  8. Customer support Service
  9. Multilingual Features
  10. Comparison Table: WooCommerce vs Shopify

WooCommerce vs Shopify: Pros and Cons

Both the platforms WooCommerce and Shopify possess some cons and pros. Let’s discuss one by one.

WooCommerce Pros and Cons

Pros of WooCommerce

  1. WooCommerce deals with full control and customization.
  2. Creation of online store according to your choice
  3. WordPress possesses a vast community on the internet. Hence WooCommerce is a plugin that can be installed in WordPress, so consequently gaining immense popularity.
  4. WooCommerce is available free of cost.
  5. SEO friendly
  6. Easy WooCommerce installation and setup

Cons of WooCommerce

  1. WooCommerce lacks customer support.
  2. Less Manageable
  3. Due to themes and hosting services, it cannot be considered as cost-effective sometimes.

Shopify Pros and Cons

Pros of Shopify

  • Cost-effective
  • It is extendible
  • Shopify manages hosting as well as security
  • Great Inbuilt themes
  • Excellent helpdesk and Support services
  • It offers multi-channel integration.

Cons of Shopify

  • Required technical knowledge
  • Customization is not very easy

WooCommerce vs Shopify: Features

WooCommerce and Shopify both are great eCommerce platforms. Both of them offer great features.

Features of WooCommerce

WooCommerce Features

  1. It allows the selling of physical products. It may also include applications and software.
  2. WooCommerce is good for doing affiliate marketing.
  3. Acceptance of payments via PayPal and Stripe
  4. Smooth shipping costs and taxes
  5. Multiple additions of products
  6. Mobile-friendly
  7. Full control
  8. Facebook ad and extension of Facebook exclusively free.
  9. WordPress theme friendly
  10. Hundreds of plugins and extensions

Features of Shopify

  1. Unlimited file storage
  2. Great inventory management
  3. Automatic and easy fraud analysis
  4. Manual order creation
  5. Fully featured mobile application
  6. Great Backup managements
  7. Accepts credit card payments
  8. Manageable shipping rates and taxes
  9. SEO-ready site structure
  10. Facebook selling module

Cost Comparison

Cost is an essential factor of consideration. It impacts the decision about which platform is to choose for less cost.

WooCommerce Cost

WooCommerce is open-source, but still, you need certain things like SSL certificate, domain name, and account of hosting for WordPress.

Domain name$14.99

Shopify Cost

It provides various plans for starting the eCommerce store. Shopify offers three different pricing

  1. Basic Shopify
  2. Shopify
  3. Advanced Shopify.

You can go for anyone depending upon the choice. All have the same features except for the addition of staff accounts. In the basic version, you can add only 2 staff accounts, whereas, in the Shopify version, you can add 5 staff accounts. For the Advanced Shopify, you can add 15 staff accounts.

Cost comparison table: WooCommerce vs Shopify


The scalability term here refers to handling extensive data depending upon the choice. As the business grows, they need various resources to take rise in the business. So, we check out the scalability factor for both WooCommerce and Shopify.

Scalability on WooCommerce

WooCommerce is known as a self-hosted platform. It performs various functions like maintenance of regular updates, creating backups, and taking care of the security. But do you know when your store starts getting more and more traffic, then the initial WooCommerce plan for hosting may get out of resources?
Still, you don’t need to bother much about anything, as you’re having full access to your online store. As soon as your online store starts growing, you need to realize that you should have access to better control of different resources. Also, you’ve to know that you should pay for the services you are using only. Moreover, WooCommerce provides a simple yet effective solution for many business owners.

Scalability on Shopify

Shopify, on the other hand, is responsible for handling the technicality area of the online store. It looks after the security, performance, and scalability altogether. Once you’ve realized that your online store business is rising, you can switch to an advanced level plan. Shopify can manage most of the essential online store aspects like backups, security, updates, and downtimes. Even Shopify gives excellent services of enterprise included in the plus plan of Shopify. On a timely basis, your expenses tend to rise, but your plan can make them curb. In Shopify, you don’t need to take stress regarding hiring someone who manages the technical part as Shopify does it on its own.

Ease of Use

This factor determines the ease in terms of using the eCommerce platform. This factor mainly emphasizes on the simplicity of use and how easy it is for setting up. One thing also gets influenced in this is how much an eCommerce platform is manageable.


WooCommerce is not a subscription-based solution. It is a WordPress plugin.

So you have to manage certain things before using WooCommerce. A domain name needs signing up for your WordPress hosting account, install WordPress, and set an appropriate WordPress theme. And you know what, after performing these steps only, you can install the WooCommerce plugin.

So, you have to note the thing that you need to get conversant with web knowledge for performing the above-stated steps. As you know, a beginner is not aware of how to set up your web server and how to install WordPress. You can make things easy by opting for a WP hosting company. This company assists you in taking care of the domain. Moreover, it also ensures doing WP installation. So you have to handle only the WooCommerce part for you only. But this is quite easy in Shopify as Shopify performs everything with a 1-Click signing up button. WooCommerce allows choosing each parameter of the store at your wish.


The most important benefit associated with Shopify is its subscription-based tool. For using Shopify, you’ve to visit Shopify.com, and after that, you’re allowed to sign up. Then everything is done. You need to fill up specific details like Shopify query you about the primary purpose of the online store that you want to build. Moreover, it provides you some essential tips for structuring the things in your store.

After you get entered into the initial wizard, you have to go for accessing the Shopify dashboard. From this point, you can add new goods and products. This process is straightforward. You get the privilege of using every option at the sidebar of the dashboard. This sort of organization should make your daily work in the store very easy to grasp.

Moreover, you also get the opportunity to add a product and add all product parameters from a single panel. In a single term, Shopify is excellent in terms of usage. There is no need for setting and installing websites and all other things.

SEO features

SEO with WooCommerce

WooCommerce integrates with WordPress. WordPress provides the facility of easy adding and editing the content. Moreover, meta info is also added to ensure that page can rank for particular keywords with the help of SEO plugin like Yoast SEO Everything is optimized in it. So WooCommerce can take the benefit of the WP Yoast plugin. So we would like to elaborate that WooCommerce ensures you to have more SEO specific features.

SEO with Shopify

Just like WooCommerce, Shopify also performs some main features like meta information. It allows excellent user engagement also. You know What? Shopify provides each of its webmasters with fast loading pages. Due to these online shops can rank well. So, in turn, this leads to an increase in sales.

Note:- There are two factors that you have to note that there are rich snippets(it allows you to add metadata). In WordPress for WooCommerce, it is already there with Yoast SEO. However, in Shopify, you’ve to get an application for diving into the code of your online store. On the other hand, in WooCommerce Page, URL is a natural process. However, Shopify doesn’t give liberty in choosing the URL of your choice. In terms of SEO, WooCommerce works excellent.

WooCommerce vs Shopify: Security

Security is a must for any website as numerous transactions take place daily. So it is a huge concern when you set up an online store.

WooCommerce for Security

WooCommerce is a simple plugin, and it doesn’t associate with any security feature as it uses WordPress, so the security of your store lies in your hand. There is no SSL certificate by default. It means you’ve to buy it separately. You also have to consider the proper configuration of security measures like 2-factor authentication and security plugins.

Shopify for Security

Shopify does not need to bother about SSL buying from any company as it comes up with an SSL certificate for free. It builds trust from customers that they are using a secure interface for payments. There is automatic PCI-DSS compliance in Shopify.

It ensures that your website is ready to take any credit card payments. It can also be done with full-fledged regulations.

Due to SSL and PCI-DSS features, Shopify is on top of security as compared to WooCommerce.

Support Service

WooCommerce Support

WooCommerce doesn’t provide open support services. For this, you’ve to scrounge various useful tutorials, videos, and many more things on the official website. Developers are there to answer any issue for fixing any issue in setting up the WooCommerce store.

Shopify Support

Shopify takes excellent care of you in terms of support. It has managed to provide 24/7 support via calls, live chat, calls, and emails. Moreover, you can also deploy social media to seek help.

Multilingual abilities

WooCommerce Multilingual abilities

WooCommerce is an excellent option if you want to go with multilingual features in your store. For this, you need to install a WPML plugin. Its costs for the first year are $29, and its price is $21 for the next years. There is also a facility of paying once at $195.

WooCommerce multilingual plugin

Shopify Multilingual abilities

Shopify is not right in multilingual abilities. For using it, you have to install Langify(It is a Shopify application that gives different currencies and language options). But its cost is quite high, $17.50 per month.

Comparison Table: WooCommerce vs Shopify

Key pointsWooCommerceShopify
Ease of UseOKGreat
Support ServiceOKGreat
Multilingual AbilitiesGreatPoor
Additional FeesLowHigh

Final Thoughts

Both the platforms WooCommerce and Shopify are having unique features. These platforms possess advantages over each other. In WooCommerce, you find complete flexibility, but in Shopify, this is not possible. With the offering of powerful SEO capabilities, WooCommerce is the right choice. However, if you want to get a simple signing in process and ease of use, then Shopify is right for you.

On the other hand, WooCommerce is cheaper than Shopify, Shopify is a bit costly. Both of them provide immense benefits. In case if you want full control of your store, WooCommerce is a great option. However, if you need security features addon, then Shopify is a good option. In this tutorial, we have discussed WooCommerce vs Shopify. It all depends upon your choice, which platform is right for you. We have described the relevant features. If you are still getting confused, ask us freely in the comment box.

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